A highly successful property advisory firm, DMA Partners set BBS the task of restructuring its new business program and enhancing brand awareness as part of a dedicated growth strategy in its tenth year. The key element of our work was to bring strategic focus to new business identification methods and client engagement activities, particularly focusing on creating effective value propositions, persuasive messaging and support for upskilling of the team to deliver on the business development objectives.
BBS brought rigor to the process with a methodology focused on accountability and relationship development.
Working closely with the in-house team, we also created new marketing and communication initiatives which established proactivity and consistency in taking the DMA message to key audiences.
With increased business development activity, new client-centric marketing initiatives and more focus on digital communication, DMA was able to significantly grow market share and, in the first year of BBS’ engagement, celebrate its most successful year to date.
With foundation marketing elements established, BBS then led DMA through a complete refresh of its corporate narrative which positioned the firm to speak more clearly to executive decision-making audiences as part of a strategy to position DMA as the ‘advisor of first choice’.