Expertise

Digital PR and Social Media

In today’s hyper-connected digital world, communication has become faster, more mobile and more interactive than ever before. In this multi-channel, real time realm, the opinions of consumers have immense power to shape the reputations and fortunes of organisations and their leaders.
BBS’ digital communication specialists understand the critical but also risk-fraught nature of digital communication mediums and design strategies which allow organisations to engage with stakeholders authentically and positively.

A bad review, a critical comment a misinterpreted reply can receive disproportionate attention, delivering instant damage to business reputations, sales and stock value. Equally though, strategic and authentic digital engagement can build strong relationships, trust and support business growth.

Our digital PR specialists also closely follow the ever-changing nuances of individual platforms, in particular the impact of the key algorithms, and we optimise your content to ensure your message is seen by the right audience at the right time.

What we do best

Integrating digital PR into your broader communication mix

Creating audience engagement campaigns utilising social media, ‘owned’ digital channels (database, website etc)
Monitoring and managing digital reputation for companies, brands and individuals

Creating digital PR campaigns which drive participation, attendance or sales

Design of creative assets for us in digital campaigns

How we do it

Our specialist areas