Resources
BBS Podcast…
Comms Counsel – Talking Everything Comms
Learn how to power your business or brand using strategic communications.
- Kos Sclavos AM, Pharmacy Guild of Australia: What life has been like for pharmacists amid the coronavirus pandemic
- Daniel Gschwind, Queensland Tourism Industry Council: Trying times for tourism
- Prue Densley, St Vincent's Care Services: The challenge of protecting the most vulnerable in a crisis
- Ali Davenport, Toowoomba and Surat Basin Enterprise: The pandemic and regional resilience
- Marion Wands, ConNetica: Creating calm and carrying on in a crisis
- Kirsty Chessher-Brown, Urban Development Institute of Australia Queensland: How the property sector has weathered the coronavirus storm
- Career in communications
- Career change to communications
- Confessions of an intern
- Communicating in the disability sector – Part 1
- Communicating in the disability sector – Part 2
- Managing client expectations
Resources
CommsWatch
ESG: The role for corporate communicators
Marketing and communications is constantly evolving in line with broader business, economic and social changes.
As corporate communicators, we must constantly balance the need to be strategically proactive about what, how and with whom we communicate, while also responding to the changes that matter in the world around us.
As such, BBS has proudly launched CommsWatch, our new report series investigating some of our most pressing economic and social trends and issues, and the way these intersect with the work of corporate communicators.
In our inaugural edition of CommsWatch, BBS has delved into the ever-growing significance of ESG to corporate communicators.
Over the past decades, economic and geopolitical forces – combined with stakeholder sentiment – have driven business entities to increasingly adopt ESG frameworks in order to measure their impacts and outputs across sustainability and other non-financial reporting, over and above corporate social responsibility (CSR) elements.
As custodians of internal and external communications which outline and promote an organisation’s ESG-based efforts, marketing and communications leaders and teams play a direct role in ensuring the accuracy and transparency of any claims made.
Whether your focus is marketing, corporate communications, media relations, stakeholder engagement or internal communications, we hope the insights shared deliver fresh perspectives and creates conversations amongst your team on how to best plan and action your ESG communications strategy.
Reputation Management
Creating and controlling your narrative
American business magnate Warren Buffett famously said: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Once you lose trust, you lose credibility and clients.
Today reputational damage can happen as instantaneously as one poorly timed or worded tweet going viral. It can also occur when a high-profile incident or a series of smaller issues are not handled well.
If you or your organisation have made a mistake or are facing a challenging issue or incident that has the potential to cause reputational harm, don’t put your head in the sand and hope that it will go away by not responding.
‘No comment’ might feel like the safest option, but it can cause reputational harm because any media story will be one-sided.
Facing a tough issue head on by being transparent about your actions with your stakeholders, in the first instance, and the public via the media, might be uncomfortable in the short term, but will win you more respect in the long run.
Managing your reputation in the media, requires strategic thought, preparation and action.
Our white paper sets out the crucial steps to creating and controlling your narrative when it comes to crisis communication and risk management. Including being media prepared, having robust media and social media polices and how to prepare your response to the media.
BBS Podcast… Comms Counsel – Talking Everything Comms
Learn how to power your business or brand using strategic communications.
In our last season we invited leaders in various sectors to give their thoughts on the role of leaders as critical communicators in times of crisis, upheaval and change.
- Kos Sclavos AM, Pharmacy Guild of Australia: What life has been like for pharmacists amid the coronavirus pandemic
- Daniel Gschwind, Queensland Tourism Industry Council: Trying times for tourism
- Prue Densley, St Vincent's Care Services: The challenge of protecting the most vulnerable in a crisis
- Ali Davenport, Toowoomba and Surat Basin Enterprise: The pandemic and regional resilience
- Marion Wands, ConNetica: Creating calm and carrying on in a crisis
- Kirsty Chessher-Brown, Urban Development Institute of Australia Queensland: How the property sector has weathered the coronavirus storm
Our earlier season focused on the profession that is public relations and reputation management.
Listen on Apple Podcasts or Spotify.