Newsroom
Expansion of BBS’ Management Team
It’s no secret that it’s an exciting time for Queensland, and Brisbane in particular as the growth capital of the
Digital
AI won’t replace PR. Even ChatGPT says so.
The adoption of artificial intelligence (AI) as ‘business-as-usual’ has had many professionals pondering the existential question of whether their role
B2B
Why PR wins the reputation war for professional services firms.
Reputation is everything for a professional services firm. Perceptions of trust, ethical practice and of course expertise will shape clients’
Media
Lights, camera, inaction: don’t rush your media debut.
A great media spokesperson is worth their weight in gold. So it’s not surprising that PR agencies and in-house media
Reputation
Is your PR on track to deliver an ROI this year? Now is the time for a PR health check.
Are you on the same page as your PR team? Or more to the point… are they on the same
Digital
What Gen Z can teach business about communication
They don’t know much about paper maps, pay phones or watching cartoons only on a Saturday morning. But who is
