Expertise

Content, Strategy and Copywriting

As new media platforms continue to develop and compete ferociously for the eyes and ears of the customer, content marketing has emerged as a powerful strategy for businesses seeking deep, profitable and long-term relationships with their clients and customers.

The days of relying on advertising to ‘tell and sell’ the benefits of a product or service to a passive consumer are long behind us. Consumers are seeking a relationship with the products and services they buy based on how they perceive corporate values, behaviours and participation in a two-way relationship.
Whether your brand is mass-market focused or pitching to a niche audience, great content marketing can build connections and open up conversations which lead to deeper understanding and positive buyer activity.

What we do best

Create high-quality, shareable and customised content which can be utilised across ‘owned’, ‘earned’ and ‘paid’ channels
Connect deliberately with distinct audiences in support of brand recognition, reputation enhancement and premium positioning
Develop content with impact based on research and SEO analytics
Repurpose and leverage existing material, ie presentations, research etc, for content channels
Manage and monitor content performance

How we do it

Our specialist areas