Expertise

Media Relations & Publicity

Effectively telling your organisation’s story through the news media is one of the most trusted, cost efficient and effective methods for achieving brand recognition and audience influence.

Media coverage shapes opinions, forecasts trends, raises issues, attracts consumers and advocates.

News coverage also creates powerful thought leaders whose profile and influence helps organisations promote their value, communicate a policy position, and develop new commercial markets. Publicity can also generate valuable audiences for events and advocacy campaigns.

However, news media coverage must be earned, with well-crafted messages, insightful data and clear commentary.

BBS’ team of expert communicators and former journalists have the specialist media relations skills, industry contacts and strategic experience that allow us to identify and manage opportunities for clients; be it across digital, print, or broadcast media.

What we do best

Achieve media coverage to showcase a brand or enhance a personal profile
Drive the news agenda on particular topics and issues based on client briefs
Engage with journalists and key media outlets to add positive voices to public conversations, ensuring balance and factual accuracy
Use publicity to drive participation in events and activities
Educate and engage markets on an issue or product, and even build a customer base

How we do it

Our specialist areas