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Expertise

Content Strategy & Copywriting

As new media platforms continue to develop and compete ferociously for the eyes and ears of the customer, content marketing has emerged as a powerful strategy for businesses seeking deep, profitable and long-term relationships with their clients and customers.

The days of relying on advertising to ‘tell and sell’ the benefits of a product or service to a passive consumer are long behind us. Consumers are seeking a relationship with the products and services they buy based on how they perceive corporate values, behaviours and participation in a two-way relationship.

Whether your brand is mass-market focused or pitching to a niche audience, great content marketing can build connections and open up conversations which lead to deeper understanding and positive buyer activity.

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What we do best

Create high-quality, shareable and customised content which can be utilised across ‘owned’, ‘earned’ and ‘paid’ channels
Connect deliberately with distinct audiences in support of brand recognition, reputation enhancement and premium positioning
Develop content with impact based on research and SEO analytics
Repurpose and leverage existing material, ie presentations, research etc, for content channels
Manage and monitor content performance

How we do it

  • Channel Creation & Management
  • Copywriting & Editing
  • Ghost Writing & Thought Leadership
  • Blog writing
  • Newsletter & Corporate Document Creation
  • Social Media Strategy
  • Digital Marketing Campaigns
  • Design & Layout
  • Visual Storytelling

Our specialist areas

corporate
communications

crisis & issues
management

media
relations

stakeholder &
community engagement

content strategy
& copywriting

financial
communications

research
& insights

media training &
executive coaching

team training
and development

corporate communications

crisis & issues management

media relations

stakeholder & community engagement

content strategy & copywriting​

financial communications

research & insights

media training & executive coaching

team training and development

Case Studies

see all our latest work

McCullough Robertson – In Practice

McCullough Robertson is a leading Australian law firm and the 430+ strong team supports clients with complex, challenging and high-profile

Yamanto Central

Over a six month period, BBS worked with the development team for a new retail centre in Yamanto, west of

Eagle Boys Pizza

As one of Australia’s largest pizza makers and a franchise Masterbrand, Eagle Boys Pizza relied heavily on BBS’ media engagement

Darrell Lea

When new owners took control of Australia’s iconic chocolate brand Darrell Lea they looked to BBS to help relaunch the

Herston Quarter

Queensland Treasury engaged BBS to develop the precinct positioning, brand and narrative for Herston Quarter as part of the international

Yamanto Central

Over a six month period, BBS worked with the development team for a new retail centre in Yamanto, west of

RetireAustralia

In partnership with two community recreation clubs, RetireAustralia conceived a new concept to co-locate new multi-level retirement communities on underutilised

Ingenia Communities

Ingenia Communities Group is an ASX-listed property group that owns, operates and develops a growing portfolio of lifestyle communities across

AVID Property Group

AVID Property Group (AVID) – one of Australia’s largest land developers – is responsible for an award-winning portfolio of residential

Buchan

One of Australia’s largest architectural practices, Buchan has engaged BBS for more than a decade to manage its media relations

DMA Partners

A highly successful property advisory firm, DMA Partners set BBS the task of restructuring its new business program and enhancing

Wood & Grieve/Stantec

Australian engineering practice Wood & Grieve engaged BBS to advise on stakeholder and communication matters during their trans-national integration with

BDO

BDO is the fifth largest accountancy and advisory organisation in the world. BDO Australia engaged BBS to create and execute

Australian Institute of Landscape Architects (AILA)

Celebrating the performance and achievement of members is key to maintaining engagement and relevance for any membership organisation. The Australian

Queensland Tourism Industry Council (QTIC)

Since the mid 1990s, BBS has provided publicity, event management, government communication, membership and issues management support to Queensland’s peak

The Pharmacy Guild of Australia

In 2018, Parliamentary Inquiry into the establishment of a pharmacy council and transfer of pharmacy ownership in Queensland, looked at

Queensland Rail

Queensland Rail (QR) engaged BBS to take over engagement delivery for four key station upgrades on the City Train network

Transurban

Transurban identified the need to standardise and streamline their approach to stakeholder engagement, both across the business but also within

The Pharmacy Guild of Australia

In 2018, Parliamentary Inquiry into the establishment of a pharmacy council and transfer of pharmacy ownership in Queensland, looked at

Children’s Hospital Foundation Website

The Children’s Hospital Foundation (CHF) helps sick and injured children by funding life-saving medical research, investing in vital new equipment,

Diabetes in Schools Program – Diabetes Australia

National advocacy and education organisation Diabetes Australia engaged BBS in late 2019 to urgently develop a strategy and implementation campaign

St Vincent’s Care Services

Following an unannounced Audit in March 2020, St Vincent’s Care Services (SVCS) Heathcote failed to appropriately meet 33 of the

National Construction Code Readability Project

The National Construction Code (NCC) is an initiative of the Council of Australian Governments (COAG), with the purpose of combining

SunWater

When SunWater moved to install a new warning system for communities downstream of its dams across Queensland, the organisation engaged

Economic Development Queensland – Lumina

In February 2019, Economic Development Queensland engaged BBS to develop and roll out a strategic stakeholder engagement plan to enhance

WorkCover

In 2013, the Queensland Government introduced legislative changes to the laws governing WorkCover Queensland, the statutory body providing workers’ compensation

Queensland Rail – Station Upgrades

Queensland Rail (QR) engaged BBS to take over engagement delivery for four key station upgrades on the City Train network

Peak Services

The Local Government Association of Queensland (LGAQ) is the peak body for local government in Queensland. They are a not-for-profit

Independent Fund Administrators & Advisers (IFAA)

The IFAA Group (IFAA) comprises three businesses operating within the broader finance sector, each with their own distinct – but

City of Brisbane Investment Corporation (CBIC)

The City of Brisbane Investment Corporation (CBIC) is an independent investment company tasked with delivering long term capital return for

Trilogy

Trilogy is one of Australia’s leading boutique fund managers and financiers of property-based investments. An Australian owned company, Trilogy leverages

Ground Probe

GroundProbe is a global technology leader that provides advanced hardware and software solutions to the mining industry. GroundProbe engaged BBS

Pursuit Minerals

Pursuit Minerals Limited (ASX:PUR) is a mineral exploration and project development company focused on advancing high grade vanadium and nickel

Padua College

Located in Brisbane’s inner north, Padua College is a Franciscan educational community providing schooling for boys from Years 5 to

University of New England (UNE)

UNE engaged BBS to project manage its issues response following negative media and social media coverage relating to the release

Cystic Fibrosis Queensland – Diamond Jubilee Donors Club

Peak not-for-profit organisation Cystic Fibrosis Queensland (CFQ) engaged BBS during 2019-2020 to provide an embedded partnerships coordinator with the goal

Diabetes in Schools Program – Diabetes Australia

National advocacy and education organisation Diabetes Australia engaged BBS in late 2019 to urgently develop a strategy and implementation campaign

St Vincent’s Care Services

Following an unannounced Audit in March 2020, St Vincent’s Care Services (SVCS) Heathcote failed to appropriately meet 33 of the

Namoi Cotton

Established in 1962 Namoi Cotton is Australia’s leading cotton processing and marketing organisation, with operations in both Queensland and New

Advanta Seeds/Pacific Seeds

A Queensland-based brand established more than 50 years ago, Pacific Seeds is a leading seed producer supporting farmers across the

Woods Group

Woods Group is a family-owned  diversified agribusiness operating from Goondiwindi in Queensland. Woods Group engaged BBS to provide strategic branding,

Get in touch

We would love the opportunity to discuss your next project with you. Complete the form below and the relevant member of our team will be in touch with you shortly.

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Head Office
Level 6, 144 Edward Street
GPO Box 2902, Brisbane QLD 4001
t +61 7 3221 6711
e info@bbscommunications.com.au

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Copyright © 2024 · All Rights Reserved · BBS Communications Group Pty Ltd · Privacy & Legals – Design by Oxford Comma & Co · Site development by Arvo Agency
In the spirit of reconciliation, BBS Communications Group acknowledges the Traditional Custodians – the Turrbal and Yuggera peoples – as the original storytellers on the land where we live and work. We recognise their continuing connection to land, water and community and pay our respects to Elders past, present and emerging.

Head Office
Level 6, 144 Edward Street
GPO Box 2902, Brisbane QLD 4001
t +61 7 3221 6711
e info@bbscommunications.com.au

Linkedin-in Facebook-f Instagram Envelope
Copyright © 2024 · All Rights Reserved · BBS Communications Group Pty Ltd · Privacy & Legals
Design by Oxford Comma & Co · Site development by Arvo Agency
In the spirit of reconciliation, BBS Communications Group acknowledges the Traditional Custodians – the Turrbal and Yuggera peoples – as the original storytellers on the land where we live and work. We recognise their continuing connection to land, water and community and pay our respects to Elders past, present and emerging.

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.
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about us

expertise

corporate communications

content strategy & copywriting

crisis & issues management

research & insights

media relations

stakeholder & community engagement

financial communications

media training & executive coaching

broadcast news production

capability

industry sectors

portfolio

team

newsroom

blog

resources

contact

Register for our resources

Join our mailing list to download our resources as well as receive regular news and insights from our team of professional communicators.

Register for our resources

Join our mailing list to download our resources as well as receive regular news and insights from our team of professional communicators.

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.