Endeavour Programme – AI for Project Success

Endeavour Programme is an Australian-based project technology start-up which uses artificial intelligence to improve major project productivity around the world. As part of a broader marketing and communications strategy, BBS developed and produced AI for Project Success, a podcast series that allows Endeavour Programme to connect with its existing audience and customer leads, and attract a new, previously unreached audience.

AI for Project Success is an element of the strategy that allows Endeavour Programme to keep leads and potential customers “warm” in a non-invasive manner. Audience response and feedback shows they can digest podcast episodes in their own time and pick and choose episodes that are relevant to their business and situation. However, it’s clear that listening times peak surrounding key promotional activities.

BBS managed the podcast concept development, platform set-up, production and promotional activities. Working collaboratively with Endeavour Programme, BBS secures a range of industry experts to contribute to the podcast and establishes key topics and themes for each episode. BBS’ in-house media producer leads the production with project management, media and copywriting experts providing strategic and operational support.

The AI for Project Success podcast had more than 50 listens in the first month, with 70 percent of those listeners subscribing to the channel. In just the first month, the podcast reached listeners in 15 cities across six countries. These figures highlight the benefit of podcasting for an organisation looking to reach a global audience in real time.

What we did

Other Professional services case studies:

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.