One of Australia’s largest architectural practices, Buchan has engaged BBS for more than a decade to manage its media relations program across Australia, New Zealand and Asia Pacific, with a view to positioning the firm and its designers as market leaders.
BBS’ approach took Buchan’s exposure beyond architecture and design media and into the mainstream where the message of excellence, innovation and buildability could directly reach potential clients and decision-makers.
With a calendar of proactive media releases, journalist engagement and thought leadership commentary, BBS was able to build media networks for Buchan which consistently delivered more than $1 million worth of coverage per annum.
The close working relationship allowed BBS to coach and support the Buchan team through media interviews and also to support their clients with messaging and media handling as we profiled key projects, individuals and design initiatives.
