Barry Nilsson is a national law firm with a 60-year history across two specialised streams: insurance and health law, and family law, wills and estates.

For the past four years (2022-) BBS has created and delivered a national media relations strategy to support the firm’s brand profile, as well as that of key Barry Nilsson principals. Key areas of focus have included issues as diverse as ‘the bank of Mum and Dad’ loan risk, workplace law reform, family law reform, artificial reproductive technology and cladding construction risk.

Prior to engaging BBS, Barry Nilsson had never featured in either the Australian Financial Review or The Australian’s law partnership surveys.

Key objectives for our campaign are to increase the firm’s share of voice in national, state and industry media, and to cultivate media profiles for key individuals in line with Barry Nilsson’s strategic narrative and corporate objectives.

The ongoing aim is to focus commentary on matters that the firm’s clients care about, speaking on the impact of the law and Barry Nilsson’s work. Tactics centre around working closely with the firm’s marketing team to get a clear understanding of the business and to proactively and repeatedly deliver newsworthy insights and story angles to key journalists.

In our first year of collaboration, BBS achieved double the previous year’s positive media coverage, across national and major metropolitan media targets along with key industry media.

This has been improved year-on-year for an increasing range of principals within the firm. Barry Nilsson now regularly features in key media law partnership surveys.