RSM is the world’s sixth largest accounting and advisory firm, with more than 65,000 people across 120 countries. In Australia, the firm serves thousands of mid-market business clients across multiple states and territories.
For the past four years (2022- ) BBS has created and executed a national media relations strategy for the firm in support of its business growth objectives and has provided strategic counsel on issues with the potential to impact the firm and its clients.
In a competitive market, RSM seeks share of voice for its leaders and subject experts to highlight insights and capability on matters of great importance to the business sector.
The daily focus is on raising the firm’s profile within significant national media outlets, and in particular achieving visibility for RSM’s sector partners, national economist and leaders in crucial emerging markets including ESG, green energy, AI and data analytics.
Our team undertakes research; monitors and analyses hot topics, legislative and regulatory announcements; develops key media relationships, and manages engagements between journalists and RSM’s experts to get compelling and insightful commentary into the media. One particular campaign involves orchestrating fast response full sector opinions for the media on the night of every Federal Budget.
BBS has achieved substantial year-on-year growth of RSM’s positive media coverage, across national and major metropolitan media targets along with key industry media, for an increasing range of RSM spokespeople.
