Identifying risk – Known knowns, known unknowns and unknown unknowns

It was US Defence Secretary Donald Rumsfeld who most famously opined about “known knowns, known unknowns and unknown unknowns”.  It was 2002 and the US was on the brink of the war on Iraq. Rumsfeld was musing about the lack of evidence linking the government of Iraq to the supply of weapons of mass destruction […]

‘No Comment’ – Avoiding a communication vacuum in a crisis

In the social media age, information, or indeed misinformation can spread faster than ever before. Nowhere is this clearer than in the midst of a crisis, and as several recent crises have shown, without a well-executed crisis communication strategy, companies can find themselves in a reputation tailspin. United Airlines, Pepsi and Samsung offer good examples […]

Know the drill: it’s time for a desktop simulation

It’s not just sporting teams that need to run drills and exercises to stay on top of their game; organisations also need to regularly schedule crisis simulations to ensure everyone knows what to do when the real thing strikes. Let’s face it, regardless of your organisation and industry, chances are a crisis will hit at […]

Saving time in a crisis

A crisis, either of people, property or reputation, is best tackled long before it happens. A comprehensive and regularly-revisited crisis management plan will be the white knight that comes to rescue you and your team when disaster strikes. Creating a clear pathway to resolution gives your team more confidence and cohesion, while ensuring you meet […]