Woods Group is a family-owned diversified agribusiness operating from Goondiwindi in Queensland. Woods Group engaged BBS to provide strategic branding, marketing and communications and risk communication services to its divisions which include seed and grain marketing, transport, food manufacturing and stock feed.
Our team has also supported Woods Group businesses with intense media engagement, internal communication and reputation management through some periods which featured critical business challenges.
Traditionally, Woods Group’s communications, branding and messaging had been formed organically as the company evolved over time.
To achieve consistent messaging, BBS facilitated discussions and worked collaboratively with Woods Group’s senior managers to distil their unique selling points, articulate their brand promise, and develop consistent messaging about Woods Group to the market.
BBS coordinated the design of a new website, logo, tagline and key messages; created a comprehensive, tailored social media policy; and developed an e-newsletter and other marketing collateral.
The new website significantly improved Woods Group’s SEO ranking and page visits and delivered key metrics such as open rates and click-throughs, giving Woods Group an insight into what is important to their customers. The refreshed e-newsletter now reaches a greater number of people, with more frequency and consistency than ever before.
BBS achieved a timely rollout of all marketing and communications collateral and supported the company’s positioning within the rapidly growing and niche high-protein food manufacturing and production industry.