GroundProbe is a global technology leader that provides advanced hardware and software solutions to the mining industry. GroundProbe engaged BBS to produce engaging, highly detailed and technically accurate content for new product launches across multiple communication channels.
Our work has involved crafting core value propositions for GroundProbe’s products, including EMS-Vibro (Environmental Monitoring Sensor), The GML (Geotech Monitoring LiDAR) Convergence system – meeting the information needs of diverse client stakeholders, from engineering to finance and executive management.
The core content is then reshaped for use across the company’s website, digital communication channels and printed marketing material.
This success of this work relies on BBS’ capacity to build a story around complex content and frame it in a way which highlights highly technical features and also delivers a comprehendible message to non-technical audiences.