Pursuit Minerals Limited (ASX:PUR) is a mineral exploration and project development company focused on advancing high grade vanadium and nickel projects in the world-class mining jurisdictions of Finland, Sweden and Norway. Pursuit’s roots began in Australia, with zinc and copper projects which were the basis for an initial capital raising and ASX listing.
The executive team engaged BBS prior to the company’s initial listing with the brief of developing an integrated brand and communications strategy and a range of communication assets to support investor communication and ultimately fund raising success. BBS project led development of the new corporate narrative and brand vision, project managed a creative agency to produce brand iconography, and then rolled out a suite of communication tools and activities in support of investor marketing.
The campaign underpinned a highly successful investor roadshow and initial ASX listing and we have continued to support Pursuit Minerals as it has developed its resource assets and pushed into new territory both within Australia and globally.