In February 2019, Economic Development Queensland engaged BBS to develop and roll out a strategic stakeholder engagement plan to enhance the understanding of its Lumina development within the already established Gold Coast Health and Knowledge Precinct.
The core challenge was to foster productive and collaborative relationships with stakeholders, as Lumina begins to move through various development phases. To tackle this, BBS conducted a comprehensive assessment and needs analysis for key stakeholders, including Precinct partners, health and technology businesses, potential investors and tenants, and project supporters.
The ultimate goal is to present Lumina as a key destination – to position Lumina as a key strategic location for businesses seeking to develop new technologies, services and research programs within the health and knowledge realm.
To further support the launch of the Lumina brand, BBS continues to work to position Lumina as a unique and critical part of the overall Precinct, raising awareness of its value as a location for health and technology-based business activity.