In 2013, the Queensland Government introduced legislative changes to the laws governing WorkCover Queensland, the statutory body providing workers’ compensation to the state’s employees. The government was met with vocal opposition from a coalition of unions and lawyers.

The Department of Justice & Attorney General hired BBS to conduct a communications campaign aimed at explaining the benefits of the government’s changes to the community and groups opposing the measures.

In a very short timeframe, one month, BBS developed a comprehensive strategy and delivered a campaign that focused on both education and persuasion. Every major Queensland employer association was contacted and given timely, relevant collateral to pass on to their members

Consequently, there was a significant reduction of negative media and the Department was successful in introducing its proposed legislative changes

All collateral directed back to the website produced specifically as a public education tool, enabling the Department to communicate a set of clear, simple, approved messages. The fact sheets and frequently asked questions found on the website were produced within a style guide developed by BBS and approved by the department

Without engaging directly with the media, or on social media, the campaign was able to influence the conversation, by using simple social media techniques, and engaging supporters to voice their support for the changes

What we did

Other Government & entities case studies:

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

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