The trust bubble has burst – 2022 Edelman Trust Barometer Australian report launched

Australia’s trust bubble has well and truly burst. That’s the overwhelming takeaway from this year’s Edelman Trust Barometer Australian report, released this week. Edelman – BBS Communications Group’s global partner firm – has been tracking the issue of trust for 22 years. In 2022, the report highlighted an Australian society now operating on a default […]

PR objectives, strategy and tactics: same, same but different?

With the 2022 working year in full swing, marketing departments and PR agencies alike are fully immersed in planning and goal setting for the year ahead. As public relations professionals, we’re well aware of the many stereotypes and assumptions about media and publicity (all news is good news right?), as well as the belief that […]

Social media strategy: who, what, and more importantly, why?

Social media has become an essential tool for every business. No matter what you are offering or audience, the lack of a social media presence can seriously hamper your ability to connect with your customers or stakeholders. Driven by the need for a comprehensive digital footprint, many businesses attempt to build and maintain a social […]

The gag order that wasn’t – courts and the media in the 21st century

News of the conviction of Cardinal George Pell for historic child sex offences has consumed Australian media over the past week. But as the dust begins to settle on this horrific affair, some Australians are wondering why they’re only now hearing about the conviction, when Cardinal Pell was convicted in December 2018. As many outlets […]

Fake news – Communicating in a ‘post-truth’ world

As any casual reader of the news would know, 2017 is fast becoming the year of ‘fake news’. But what does this mean for businesses who still want to use news media as a way to communicate with their potential customers. Does the eroding confidence in the media mean that it is no longer an […]

Activating the power of influence

You’ve probably heard the term influencer marketing thrown around more and more often as it’s become increasingly popular with big brands and their marketing strategies. But what is it and how do we leverage it within our own marketing mixes? Influencer marketing involves leveraging well known social influencers to deliver a message to key stakeholders. […]

From engagement to trust – taking your stakeholders on a journey

Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the […]