Three lessons live sport can teach comms professionals
There is no communications challenge quite as unique as a live sporting event. Mixing the highs and lows of sport
What the best news interview talent all have in common
Ever wonder how certain people seem to nail every single media interview they take part in? They appear so cool,
Holding an event or festival in 2024? Here’s how to boost your publicity.
As a culturally diverse and vibrant country, Australia is home to all kinds of events, from community events, business events,
From assumption to insight – elevating your marcomms strategy with data
The most powerful campaigns all begin with one thing – unique insight. Research and analytics-driven insight is essential to establish
You’ve done great research – now, how to get media cut-through
Data-driven research insights, especially when the research is complex and comprehensive, can be challenging to promote to a broad audience.
The power of research-driven PR
Having a strong and compelling media pitch is one of the most important aspects of public relations. Without a solid
Nailing your virtual media interview
There was once a time when media interviews conducted on the phone for radio or on webcam for TV were
Five things to bring to your first meeting with your PR team
So, you’ve received the proposal, signed the contract and now, it’s time to get stuck into work with your new
Earned vs. Paid media – what’s the difference and why does it matter?
As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has
Timing is everything: 5 ways timing can make or break your chances with the media
There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes
