From assumption to insight – elevating your marcomms strategy with data
The most powerful campaigns all begin with one thing – unique insight. Research and analytics-driven insight is essential to establish
You’ve done great research – now, how to get media cut-through
Data-driven research insights, especially when the research is complex and comprehensive, can be challenging to promote to a broad audience.
The power of research-driven PR
Having a strong and compelling media pitch is one of the most important aspects of public relations. Without a solid
Nailing your virtual media interview
There was once a time when media interviews conducted on the phone for radio or on webcam for TV were
Five things to bring to your first meeting with your PR team
So, you’ve received the proposal, signed the contract and now, it’s time to get stuck into work with your new
Earned vs. Paid media – what’s the difference and why does it matter?
As media organisations struggle to find revenue sources to support their journalism, the line between genuine news and advertising has
Timing is everything: 5 ways timing can make or break your chances with the media
There is much to consider when writing a media release; a catchy title, newsworthy angle, engaging details and solid quotes
News values for the Modern Age: Shaping news in a digital-fuelled media world
It’s widely known that ‘earned’ media coverage, ie that which appears in the news pages rather than as an advertisement,
Hitting a home run when pitching to media
There’s a definite art to pitching a story to journalists, but it’s not as complex as you might think. However, you
Five myths and misconceptions of the PR industry
Public relations encompasses a varied and diverse field of work, which can mean there’s no simple way of explaining what