Aligning workplace culture to employer branding matters!
According to a recent survey by KPMG, talent acquisition and retention was the number one challenge facing Australian business leaders in
What is employer branding and why does it matter?
As we begin a brand-new year, many Australians are looking to make changes in their lives, including reinventing or revaluating
Don’t cut down on marketing – just be smarter about it
We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and
Refreshing your story
There’s no doubt the effects of COVID-19 have been far-reaching and devastating for many across the globe. While in Australia
Making sure your sponsorship makes sense for your brand
Businesses can use effective sponsorships to add credibility to their brands, get in front of the right people and even
What’s in a slogan? – the dos and don’ts of company taglines
Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on
Rebranding: Bringing your stakeholders on the brand change journey
Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and
Communicating a brand: from imagination to reality
Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to
Evolving a brand: giving the house a new lick of paint
We’re all very well aware of how powerful a good brand can be, after all we’ve seen many companies’ fortunes
Why is it so hard to tell people you’re being so good?
The expectation of businesses to be sustainable, charitable and ethical is higher than ever. After all, from society’s point of
