Aligning workplace culture to employer branding matters!
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According to a recent survey by KPMG, talent acquisition and retention was the number one challenge facing Australian business leaders in
What is employer branding and why does it matter?
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As we begin a brand-new year, many Australians are looking to make changes in their lives, including reinventing or revaluating
Don’t cut down on marketing – just be smarter about it
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We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and
Refreshing your story
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There’s no doubt the effects of COVID-19 have been far-reaching and devastating for many across the globe. While in Australia
Making sure your sponsorship makes sense for your brand
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Businesses can use effective sponsorships to add credibility to their brands, get in front of the right people and even
What’s in a slogan? – the dos and don’ts of company taglines
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Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on
Rebranding: Bringing your stakeholders on the brand change journey
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Winston Churchill said “To improve is to change” and when it comes to brands, change can reinvigorate your business and
Communicating a brand: from imagination to reality
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Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to
Evolving a brand: giving the house a new lick of paint
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We’re all very well aware of how powerful a good brand can be, after all we’ve seen many companies’ fortunes
Why is it so hard to tell people you’re being so good?
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The expectation of businesses to be sustainable, charitable and ethical is higher than ever. After all, from society’s point of