Queensland Tourism Industry Council (QTIC)

Since the mid 1990s, BBS has provided publicity, event management, government communication, membership and issues management support to Queensland’s peak tourism industry body, the Queensland Tourism Industry Council (QTIC). Our work has included support for policy advocacy, government communication, publicity and media relations and the industry’s awards program.

For the 2019 Queensland Tourism Awards, BBS’ developed a campaign to generate local and international publicity for the awards program which celebrates the achievements of Queensland’s best tourism operators across 11 regions within the State. The awards are seen as a critical promotional activity for the State’s tourism sector within both national and international markets.

BBS executed a strategic three-phase media campaign that provided crucial support and profiling opportunities for key regions and award categories in the 2019 QTA’s. The focus of the QTA campaign was to increase awareness of the awards throughout the year and to profile and achieve significant media coverage of the final award winners.

In 2019, BBS’s campaign delivered more than three times the audience reach of the previous two years (37.83 million people) which resulted in an equivalent media value of $1.81 million – more than double the 2017 and 2018 results.

Over the past three years alone, as a result of extensive national and state-wide coverage, BBS has achieved more than $3.45 million in media coverage, reached an audience of more than 60.9 million and secured more than 580 print, online, radio and television media clips.

What we did

Other Membership organisations case studies:

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.