Australian Institute of Landscape Architects (AILA)

Celebrating the performance and achievement of members is key to maintaining engagement and relevance for any membership organisation. The Australian Institute of Landscape Architects (AILA) sought BBS’ support to maximise the impact of its Queensland and national awards program, and associated education and advocacy initiatives, with a short, sharp publicity campaign.

The campaign was rolled out through metro, regional and industry media. The Queensland awards campaign reached 4.6 million people, while the separate national campaign reached more than 21 million. Significantly, this audience covered members and industry participants but also the clients and stakeholders of members, thus adding substantial value to the activity for all concerned.

What we did

Other Membership organisations case studies:

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BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

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