Eagle Boys Pizza

As one of Australia’s largest pizza makers and a franchise Masterbrand, Eagle Boys Pizza relied heavily on BBS’ media engagement skills to build both its consumer base and its franchise network.

A key strategy to position this ‘challenger’ brand was a nationwide campaign to inform consumers about the shrinking size of the products offered by the pizza giants (including Domino’s) but without decreased price.

BBS created a media campaign to position Eagle Boys as a dynamic and honest pizza-maker with a focus on customer satisfaction and innovation, as differentiators to the other players.

Ultimately, the campaign delivered more than $2m in earned media coverage over a 12-month period and won BBS and Eagle Boys a national Public Relations Industry Association (PRIA) award.

Our campaign included a program of proactive, highly creative media pitches to national and local media (including print, broadcast and online channels) and engaged every corner of the business, from senior management through to franchise owners.

We deployed a strategy of  ‘show don’t tell’ with physical demonstrations and comparison of the pizza size message.

The result was a return on investment for Eagle Boys of several hundred percent and helped the company to substantially increase brand recognition, product sales and new franchise enquiries.


What we did

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.