Expansion of BBS’ Management Team
It’s no secret that it’s an exciting time for Queensland, and Brisbane in particular as the growth capital of the
AI won’t replace PR. Even ChatGPT says so.
The adoption of artificial intelligence (AI) as ‘business-as-usual’ has had many professionals pondering the existential question of whether their role
Why PR wins the reputation war for professional services firms.
Reputation is everything for a professional services firm. Perceptions of trust, ethical practice and of course expertise will shape clients’
Lights, camera, inaction: don’t rush your media debut.
A great media spokesperson is worth their weight in gold. So it’s not surprising that PR agencies and in-house media
Is your PR on track to deliver an ROI this year? Now is the time for a PR health check.
Are you on the same page as your PR team? Or more to the point… are they on the same
What Gen Z can teach business about communication
They don’t know much about paper maps, pay phones or watching cartoons only on a Saturday morning. But who is
To jargon or not to jargon… that is the question!
Most media trainers will tell you that you should never use jargon in a media interview. For media that reaches
Why words matter – inclusive communications
If you work in corporate communications you know that the pen is mightier than the sword. So, when trying to
Why your new logo is only part of your brand story
We’ve got a new logo but what now? It’s the question that often follows the pitch for a new or
Why your PR Agency is your secret weapon in the war for talent
Are you finding it hard to recruit ‘the right people’ right now? You’re not alone. According to a recent report
