Resources

BBS Podcast…
Comms Counsel – Talking Everything Comms

Learn how to power your business or brand using strategic communications.

This season we have invited leaders in various sectors to give their thoughts on the role of leaders as critical communicators in times of crisis, upheaval and change.
Earlier seasons focused on the profession that is public relations and reputation management.
Listen on Apple Podcasts or Spotify

Resources

CommsWatch
ESG: The role for corporate communicators

Marketing and communications is constantly evolving in line with broader business, economic and social changes.

As corporate communicators, we must constantly balance the need to be strategically proactive about what, how and with whom we communicate, while also responding to the changes that matter in the world around us.  

As such, BBS has proudly launched CommsWatch, our new report series investigating some of our most pressing economic and social trends and issues, and the way these intersect with the work of corporate communicators. 

In our inaugural edition of CommsWatch, BBS has delved into the ever-growing significance of ESG to corporate communicators. 

Over the past decades, economic and geopolitical forces – combined with stakeholder sentiment – have driven business entities to increasingly adopt ESG frameworks in order to measure their impacts and outputs across sustainability and other non-financial reporting, over and above corporate social responsibility (CSR) elements.  

As custodians of internal and external communications which outline and promote an organisation’s ESG-based efforts, marketing and communications leaders and teams play a direct role in ensuring the accuracy and transparency of any claims made.  

Whether your focus is marketing, corporate communications, media relations, stakeholder engagement or internal communications, we hope the insights shared deliver fresh perspectives and creates conversations amongst your team on how to best plan and action your ESG communications strategy. 

Reputation Management
Creating and controlling your narrative

American business magnate Warren Buffett famously said: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Once you lose trust, you lose credibility and clients. 

Today reputational damage can happen as instantaneously as one poorly timed or worded tweet going viral. It can also occur when a high-profile incident or a series of smaller issues are not handled well.

If you or your organisation have made a mistake or are facing a challenging issue or incident that has the potential to cause reputational harm, don’t put your head in the sand and hope that it will go away by not responding. 

‘No comment’ might feel like the safest option, but it can cause reputational harm because any media story will be one-sided.

Facing a tough issue head on by being transparent about your actions with your stakeholders, in the first instance, and the public via the media, might be uncomfortable in the short term, but will win you more respect in the long run.

Managing your reputation in the media, requires strategic thought, preparation and action.

Our white paper sets out the crucial steps to creating and controlling your narrative when it comes to crisis communication and risk management. Including being media prepared, having robust media and social media polices and how to prepare your response to the media.

BBS Podcast…
Comms Counsel – Talking Everything Comms

Learn how to power your business or brand using strategic communications.

In our last season we invited leaders in various sectors to give their thoughts on the role of leaders as critical communicators in times of crisis, upheaval and change.

Our earlier season focused on the profession that is public relations and reputation management. 

Listen on Apple Podcasts or Spotify. 

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following:

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.

Register for our resources

Join our mailing list to download our resources as well as receive regular news and insights from our team of professional communicators.

Register for our resources

Join our mailing list to download our resources as well as receive regular news and insights from our team of professional communicators.

Register for our newsletter

Join our mailing list to receive regular news and insights from our team of professional communicators.

Intern at BBS

BBS operates a University Internship Program which offers placements in line with the university semesters, plus holiday period intakes, generally June/July and December/January/ February.

We accommodate trimester students and our program is open to applicants who are pursuing an internship of their own accord outside of the standard university semester calendar.

As a BBS intern you can expect to work alongside experienced professionals on real client projects, an environment which provides an accurate picture of what life as a communications consultant is like. 

BBS interns are always considered first for our graduate roles and many of our former interns have gone on to senior roles within our firm.

Working in a consultancy is diverse, fast-paced. It’s often said that “you’ll learn more in your first year in consultancy than in your first 3 – 5 years in another role”.

To apply for a BBS Internship, please email the Intern Program Coordinators with the following: