Barbara is a communications and marketing practitioner with over 20 years’ experience across a variety of sectors in Australia and the UK.
Barbara has developed and led effective multi-channel marketing and communications campaigns with a broad range of objectives, including to drive brand awareness and engagement, boost staff engagement and/or to educate and inform key audiences.
Her passion is finding different ways for clients to connect and engage with key audiences and, in the process, generate meaningful results for the business.
Areas of expertise: brand strategy, corporate communications, change communications, content strategy and copywriting, digital communications, inclusive communications, issues management.
Industries of experience: professional services, community and not-for-profit, government, property development, tourism, retirement living.