What is content marketing and where do I start?

Leading international and Australian business-to-business (B2B) and business-to-consumer (B2C) companies are increasingly turning to content marketing to raise brand awareness and shape stakeholder behaviour. So, what exactly is content marketing? Chances are you’ve already seen, read or listened to content marketing without realising it. In essence, content marketing is any type of written, audio or […]

The power of PR in the changing media landscape

If there was one word to describe 2020, it would have to be pivot – the extremely overused buzzword that many of us have used as a crutch to navigate these unchartered waters. With marketing budgets tightening in the face of tough economic times and Australia’s print media landscape continuing to change – read: shrink […]

KISS your presentation: Keep it simple for impactful presentations

We’ve all been to a presentation that’s been a flop. A speech that was too quiet, or poorly articulated, a deluge of jargon, or a ‘style-over-substance’ bore. Delivering quality presentations is important, with a survey by Prezi of American workers finding 70% of people think presentations are important to their career success. But what’s the […]

Polish your presentation skills

Whether you like it or not, for the vast majority of professions, there’s no way to escape public speaking. Whether it be presenting a report, chairing a meeting, speaking at a large industry event (gulp), or just delivering the toast at a friend’s wedding, we will all have to do it at some stage. Seasoned […]