Few industry sectors are as sensitive, emotive, complex or of greater public interest than health, and seniors living – retirement and aged care.

Dealing with issues of resident care and confidentiality, workforce issues and competency requirements, and the nexus between State and Federal jurisdictions requires intimate understanding and specialised communications services.

With more than 35 years’ experience in strategic communications, BBS has the skills to provide support to public and private entities and industry advocacy groups operating in the retirement and aged care, health and primary care sectors.

Our experience is broad – from the creation and delivery of public health education campaigns for non-government entities, to fundraising support, branding and launch projects, and national advocacy campaigns for major industry organisations.

This work requires intimate understanding of the retirement, health and aged care landscape, community attitudes and the needs and behaviours of the specialised workforce.