Retail and Fast-Moving Consumer Goods (FMCG)
Modern retailing is certainly not for the fainthearted. It’s a ‘noisy’ and competitive environment where only the fittest survive.
Communicating effectively in this environment takes creativity, flexibility and experience. Over 30+ years, BBS has supported retailers offering everything from food and beauty products, to jewellery, toys and fitness equipment.
We have also created PR campaigns in support of leasing, redevelopment and new centre openings.
As a full service public relations agency, we use an integrated mix of publicity, promotion, social media and digital marketing to create hype and generate interest in new and ‘old’ brands, launch stores and products, and maximise influencer endorsements.