Organisations working on behalf of members, whether in tourism, property, health, hospitality or any other sector, face unique communication challenges. The message must be crystal clear, with an effective call to action for both the members and those stakeholders whose favour or behaviour are critical.
For more than 30 years, BBS has supported industry peak bodies and member organisations to develop and profile their brands and to strengthen their member value propositions.
This has involved ensuring all organisations’ communication is consistent, timely and relevant to members’ unique needs. It has also meant quickly responding to emerging issues and crises so that members can see their organisation acting in their best interests.
We have also developed and executed large-scale government communication campaigns to ensure that the views of industry are heard on policy and regulatory matters.