From childcare and schooling through to tertiary education and professional career development, the education sector has evolved markedly and is today a highly contested marketplace.

Brand visibility and reputation, student recruitment and on-campus operations require intense communication support as institutions seek premium positioning for academic learning, research and of course post-study employment.

These factors, combined with intense public, government and media scrutiny around matters of student behaviour, academic performance and institutional governance, mean there is always a complex communication environment to be managed.