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PR objectives, strategy and tactics: same, same but different?
With the 2022 working year in full swing, marketing departments and PR agencies alike are fully immersed in planning and
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With the 2022 working year in full swing, marketing departments and PR agencies alike are fully immersed in planning and
There was once a time when media interviews conducted on the phone for radio or on webcam for TV were
Change happens. And this year the pace of change hit warp speed. If anything, change has been our one constant.
We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and
There’s no doubt the effects of COVID-19 have been far-reaching and devastating for many across the globe. While in Australia
In the words of the Billy Ocean song, when the going gets tough, the tough get going. That’s exactly what
Social media has become an essential tool for every business. No matter what you are offering or audience, the lack
Businesses can use effective sponsorships to add credibility to their brands, get in front of the right people and even
Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on
It was US Defence Secretary Donald Rumsfeld who most famously opined about “known knowns, known unknowns and unknown unknowns”. It
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