Newsroom
Digital
AI won’t replace PR. Even ChatGPT says so.
The adoption of artificial intelligence (AI) as ‘business-as-usual’ has had many professionals pondering the existential question of whether their role
B2B
Why PR wins the reputation war for professional services firms.
Reputation is everything for a professional services firm. Perceptions of trust, ethical practice and of course expertise will shape clients’
Media
Lights, camera, inaction: don’t rush your media debut.
A great media spokesperson is worth their weight in gold. So it’s not surprising that PR agencies and in-house media
Reputation
Is your PR on track to deliver an ROI this year? Now is the time for a PR health check.
Are you on the same page as your PR team? Or more to the point… are they on the same
Digital
What Gen Z can teach business about communication
They don’t know much about paper maps, pay phones or watching cartoons only on a Saturday morning. But who is
Media
To jargon or not to jargon… that is the question!
Most media trainers will tell you that you should never use jargon in a media interview. For media that reaches
