While it’s popular for businesses to pay lip service to ‘stakeholder engagement’, reaching out to employees, to clients and to business partners can be a confronting task. However, carefully structured engagement can produce useful insights that can lead to positive change. Engaging in a formal process to draw insights from your stakeholders can be a […]
Trust is a powerful force that spurs loyalty, builds credibility and supports effective communication. It gives an organisation the benefit of the doubt in situations where being heard, understood and believed is critical to successful outcomes. But how do we go beyond simply engaging stakeholders into building trust? It’s about taking your stakeholders on the […]
The term “community engagement” is frequently thrown around when it comes to communication activities in the property, infrastructure, service delivery and policy sectors. But what is it really? Is there a “right way” and “wrong way”? And why bother if you’re just going to build it anyway? According to the International Association of Public Participation […]
As the digital age continues to assert its dominance on everyday communication, it’s not surprising more and more organisations are choosing to engage with their stakeholders online. If you’re not already reaping the benefits of online engagement, it might be time to consider how your business can harness the power of digital tools.
by Matthew Hart Establishing and maintaining a “social licence” to operate can be a fundamental requirement for businesses across a range of industries, from primary industries and infrastructure through to mining and resources. For the past two years, BBS has worked with PNG’s SP Brewery, owned by Dutch giant Heineken, forging a communication strategy focused […]
by Amanda Robson Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights […]