The power of PR in the changing media landscape

If there was one word to describe 2020, it would have to be pivot – the extremely overused buzzword that many of us have used as a crutch to navigate these unchartered waters. With marketing budgets tightening in the face of tough economic times and Australia’s print media landscape continuing to change – read: shrink […]

Fake news – Communicating in a ‘post-truth’ world

As any casual reader of the news would know, 2017 is fast becoming the year of ‘fake news’. But what does this mean for businesses who still want to use news media as a way to communicate with their potential customers. Does the eroding confidence in the media mean that it is no longer an […]

Hitting a home run when pitching to media

There’s a definite art to pitching a story to journalists, but it’s not as complex as you might think. However, you do only get one shot to get your story across the line so you need to make it count. The reality is journalists are incredibly time poor, up against numerous deadlines and have endless stories […]