What’s in a slogan? – the dos and don’ts of company taglines

Think Different – a bad use of grammar, and perhaps the most effective slogan of the 21st century. Apple, on the back of innovative products, exceptional marketing and this simple, two-word slogan, has become one of the most valuable companies in the world with legions of devoted customers. But what is it that separates a […]

Driving inner health with internal communications

Organisations that understand the benefits of having a well-functioning internal communications strategy are leaps and bounds ahead of others in more ways than you might think. Unfortunately, many companies and managers don’t give the appropriate attention to the development of these strategies, often hoarding key information to a select few and keeping frontline staff in […]

Saving time in a crisis

A crisis, either of people, property or reputation, is best tackled long before it happens. A comprehensive and regularly-revisited crisis management plan will be the white knight that comes to rescue you and your team when disaster strikes. Creating a clear pathway to resolution gives your team more confidence and cohesion, while ensuring you meet […]

The Perception Trap

  by Dan Pollard As communicators, the concept of perception is very much at the heart of what we do. We monitor perceptions, we seek to shape and even change perceptions. But perceptions can be tough to shift. In politics, there’s a widely accepted truism that the most powerful messages are the ones that reinforce […]

Establishing a social licence to operate

by Matthew Hart Establishing and maintaining a “social licence” to operate can be a fundamental requirement for businesses across a range of industries, from primary industries and infrastructure through to mining and resources. For the past two years, BBS has worked with PNG’s SP Brewery, owned by Dutch giant Heineken, forging a communication strategy focused […]

Lessons from a smart cookie

by Amanda Robson Earlier this week, America’s Super Bowl grinded to a halt as its New Orleans stadium host, the Superdome, plunged into blackout darkness. Meanwhile, the marketing team for cookie company Oreo was primed and ready for the game, with a multi million dollar ad about to launch its new campaign. When the lights […]