Five things to bring to your first meeting with your PR team

So, you’ve received the proposal, signed the contract and now, it’s time to get stuck into work with your new public relations team; but what do you bring to your first meeting together? Whether you’re new to all things PR or you’ve never worked with an external consultancy before, the idea of your first meeting […]

Communicating a ‘new normal’

Working from home, virtual meetings and social isolation. Restructures, job losses, and salary cuts. This year arrived and upended the furniture more than we could ever imagine, let alone prepare for. As we continue to roll with the COVID punches, we are experiencing significant change across every sector. Managing organisational change is one of the […]

Don’t cut down on marketing – just be smarter about it

We’re all in this together. It’s the tagline, hashtag, mantra of the current coronavirus pandemic. And while it’s heartwarming and encouraging, it could also be a trap for complacency and business failure. Relying on others to help bring you along and out of this global ‘depression’ we’ve found ourselves in could be extremely detrimental to […]

Refreshing your story

There’s no doubt the effects of COVID-19 have been far-reaching and devastating for many across the globe. While in Australia we seem to be travelling on a promising trajectory to ‘flatten the curve’, business leaders and economists remain concerned about the lasting impact this health crisis will have on the Australian and global economy. With […]

When the Going Gets Tough…

In the words of the Billy Ocean song, when the going gets tough, the tough get going. That’s exactly what businesses all across Australia are doing right now as they as they dig deep to find sustainability and profitability in an environment of economic and social upheaval. These are tough times to be sure and […]

Communicating change: this time it’s personal

Managing organisational change continues to be one of the biggest challenges for any business, with ineffective communication often named as a contributing factor to change ‘failure’. The 2018 Australian Public Service employee census revealed that only 38 percent of respondents agreed that change is managed well in their agency. Importantly however, of the staff who […]

Communicating a brand: from imagination to reality

Communicating with customers is an essential activity for any business, but in order to communicate effectively, you first need to know your brand identity. How do you want to portray yourself to customers? How do you want to be perceived? The challenge of formulating a brand identity, and maintaining it, can be an arduous one. […]

Driving inner health with internal communications

Organisations that understand the benefits of having a well-functioning internal communications strategy are leaps and bounds ahead of others in more ways than you might think. Unfortunately, many companies and managers don’t give the appropriate attention to the development of these strategies, often hoarding key information to a select few and keeping frontline staff in […]

Taking it personally: deciphering communication styles

In any job and in any workplace, it is inevitable that you get along with some people better than others. Socially, you find yourself naturally avoiding those personalities that don’t align with yours in favour of those that are. But at work, avoidance is impossible when you need to work in teams, with clients and […]